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Graduate Certificate in Marketing

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Does the innovative person in you want to change the way that organisations do business or not-for-profits meet their mission?

CSU's Graduate Certificate in Marketing is designed to help you take the next step in your career.

The Graduate Certificate in Marketing is related to:

  • Why study this course?

    Studying our Graduate Certificate in Marketing, you'll gain insight into contemporary marketing techniques and best practice.

    A taster

    The four subjects in the Graduate Certificate in Marketing can be completed in one year of part-time study. We have put our leading, most innovative subjects, delivered by our best teachers, into the graduate certificate, so it will have a big impact on your career.

    Practical and relevant 

    CSU is one of the few universities to offer marketing programs that are truly workplace focused, with assessments that link back to what you do every day at the office or what happens in an organisation you would like to work for. 

    Professionals for professionals

    As a university for professionals, we understand your need for responsiveness, deep industry knowledge and practical know-how in order to take the next step in your career. To this, we add leading edge developments and innovations in the online co-creation of learning. Our subjects are regularly quality assured by learning and industry professionals.

    We are with you

    Online education is our specialty. CSU provides one-on-one learning support from our outreach learning centres and live chat services from specialist library staff. Your teacher is also your guide on this journey, as all our staff are highly trained in online delivery.

    Your degree, your way

    The Graduate Certificate in Marketing is available for full-time or part-time study. You can also slow down your study pace by taking one subject a session, or fast-track your degree by taking up to four subjects a session.

  • Career opportunities

    Your Graduate Certificate in Marketing will provide exciting opportunities across any number of industries. Around 84 per cent of our graduates are employed within four months of graduation. You could work in consumer-related marketing, global marketing, integrated marketing communication, digital marketing, B2B marketing and services marketing. You could also continue to build your expertise by studying CSU's Master of Marketing.

  • Credit and pathways

    Students who have successfully completed relevant subjects at other universities or educational institutions may apply for credit for those subjects when applying to CSU. Credit will be granted for subjects that are equivalent in content and standard, at the discretion of the Course Director.

  • Subjects

    The below information is for new students. Current students should select their subjects by checking the Handbook for the year of their enrolment

    Course structure

    Graduate Certificate in Marketing

    Core subjects
    MKT501 Marketing Management
    MKT510 Customer Behaviour

    Restricted Electives
    Plus two from
    MKT513 Social Marketing
    MKT520 Managing Product and Service Innovation
    MKT525 Digital & Social Media Marketing
    MKT550 Global Marketing
    MKT561 Services Marketing
    MKT570 Integrated Marketing Communications


    Master of Marketing

    Core subjects
    MKT501 Marketing Management
    MKT510 Customer Behaviour
    MKT540 Marketing Strategy [capstone]
    MKT563 Big Data and Marketing Analytics
    MKT570 Integrated Marketing Communications

    Restricted Electives
    Plus four from
    MKT513 Social Marketing
    MKT520 Managing Product and Service Innovation
    MKT525 Digital & Social Media Marketing
    MKT550 Global Marketing
    MKT561 Services Marketing

    Unrestricted Electives
    Plus any three Business or Business-related Level 5 subjects from the Faculty of Business, Justice and Behavioural Sciences


    Graduate Diploma in Marketing (Exit point only)

    Students may elect to exit the course at the Graduate Diploma level by completing:

    Core subjects
    MKT501 Marketing Management
    MKT510 Customer Behaviour

    Restricted Electives
    Plus six from
    MKT513 Social Marketing
    MKT520 Managing Product and Service Innovation
    MKT525 Digital & Social Media Marketing
    MKT540 Marketing Strategy [capstone]
    MKT550 Global Marketing
    MKT563 Big Data and Marketing Analytics
    MKT561 Services Marketing
    MKT570 Integrated Marketing Communications

    Enrolment pattern

    There is no prescribed enrolment pattern because of the flexibility of the course; however, it is recommended that core subjects are completed first. Additionally, MKT540 Marketing Strategy is a capstone subject and should be attempted towards the end of the Masters degree.

  • Admission information

    Applicants without a tertiary qualification may be admitted to the Graduate Certificate in Marketing on the basis of professional attainment and/or work experience. Upon successful completion of the Graduate Certificate, students will be eligible for admission to the Master of Marketing and receive credit for applicable subjects.

    See standard CSU admission criteria

  • Cost of study

    Fees - please visit the fees and costs page or contact us for current fee information.

    Tax deduction - in some instances a tax deduction may be claimed for self education expenses. Please seek independent qualified taxation advice.

    Free textbook - online students receive one free textbook per subject.

    Alumni discount

    Already studied with CSU? Our 10% Alumni discount applies to this course!
    Find out more

  • Course details

    Campus locations listed for Online students are purely for administrative purposes and have no relevance to the student experience.

    Enrol TypeModeCampusFee typeSession 1Session 2Session 3Admission Code

    CGS: Commonwealth Government supported places
    FPPG: Fee-paying postgraduate places
    FPOS: Fee-paying overseas student places
    Admission Code: For your reference if required during your application process
    NO TAC: An admission code is not required for applications to CSU Study Centres
    TEMP: An admission code has not yet been assigned for this course

    Graduation requirements

    To graduate students must satisfactorily complete 32 points (4 subjects).

  • How to apply
    Apply direct to CSU

    An online application to CSU takes about 15 minutes to complete. Find out more

    Apply online

    Apply direct to CSU

    Apply direct to CSU for on campus study at a CSU regional campus, or study by distance education.

    Apply online

    Recruitment agent

    Contact a Recruitment agent in your country who can answer your questions about CSU as well as help with the student visa application process.

    International recruitment agents

    Thinking of deferring?

    Find out more about deferral

  • About the School

    School of Management and Marketing

    The School of Management and Marketing is a multi-campus school with staff and students on each of the University’s main campuses: Albury-Wodonga; Bathurst; and Wagga Wagga. The School also has many online students from across Australia as well as internationally located.

    Academic staff within the School teach and research in the discipline areas of Management and Marketing and many have extensive business and practical workplace experience that informs their teaching and research.

    We seek to nurture a culture of excellence in teaching, research and professional practice. With a strong focus on quality work-integrated learning and teaching, the School seeks to produce graduates who are highly knowledgeable, insightful, reflective, ethical and workplace capable. The School offers generalist business courses at undergraduate and postgraduate levels, including the Bachelor of Business Studies and the Master of Business Administration (with specialisations). We also offer specialist courses that build core knowledge and skills in particular discipline areas such as Management, Leadership, Organisational Change, Strategy, Human Resource Management and Marketing. Staff in the School are also actively engaged in research and higher degree supervision. Research from our marketing staff has been ranked as internationally significant by Excellence in Research Australia.

  • Academic expectations

    For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

    Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

    Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

    Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.

    Throughout their studies, CSU students have a responsibility to continue to develop skills in English Language, literacy and numeracy as appropriate to their discipline. This ongoing development will enable students to effectively participate in their course and graduate as competent professionals.

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(International +61 2 6338 6077)

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