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Master of Marketing

Curious about achieving business success?

Master of Marketing

Graduate Certificate in Marketing

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If you are looking to pursue a career in Marketing or to upgrade your current qualifications, CSU's articulated Marketing programs are designed to give you a professional edge to confidently take on a broad range of strategic organisational roles requiring advanced marketing skills.

The Master of Marketing is related to:


  • Why study this course?

    CSU's Master of Marketing is for professionals operating in dynamic marketing environments where enhanced marketing capabilities are key to maintaining a competitive edge. The course provides graduates with specialised knowledge and skills in marketing and aims to develop capabilities that can be practically applied to provide strategic leadership and management in marketing and related areas.

    The Master of Marketing offers a comprehensive range of marketing subjects and provides flexibility for students to tailor their studies to address particular professional needs, including adding subjects from other specialised business areas.

    The course is structured to help develop critical thinking, complex problem solving, complex decision-making and high level communication skills. Learning activities are designed to enable students to draw on their professional experiences, while assessments challenge students to apply knowledge and skills from the course to solve marketing problems within their own workplaces.

    Flexible study options

    CSU's flexible learning environment allows students to study online with dedicated academic support from anywhere in the world. Subjects are taught using a range of blended learning techniques designed to facilitate communication and collaboration between students and lecturers in an online environment.

    Students can choose between full-time and part-time study to fit in with work and family commitments. Options are available to undertake one subject per session or up to four subjects per session for those wishing to fast-track completion.

  • Career opportunities

    CSU's Master of Marketing is a highly challenging professional qualification that provides graduates with many exciting career opportunities. For those looking to advance into more senior marketing roles, this degree provides critical knowledge and practical skills in key marketing areas such as:

    • customer behaviour
    • marketing research
    • integrated marketing communication
    • digital marketing
    • B2B marketing
    • services marketing

    For those already in senior management, the degree delivers rigorous advanced professional development in strategic areas of marketing, such as:

    • global marketing
    • product and service innovation management
    • strategic marketing
  • Credit and pathways

    Students may elect to exit from the Master of Marketing with a Graduate Certificate in Marketing (after completion of four required subjects) or a Graduate Diploma of Marketing (after completion of eight required subjects).

    Students who have successfully completed relevant subjects at other universities or educational institutions may apply for credit for those subjects when applying to CSU. Credit will be granted for subjects that are equivalent in content and standard, at the discretion of the Course Director.

  • Subjects

    The below information is for new students. Current students should select their subjects by checking the Handbook for the year of their enrolment

    Course structure

    Graduate Certificate in Marketing

    Core subjects
    MKT501 Marketing Management
    MKT510 Customer Behaviour

    Restricted Electives
    Plus two from
    MKT513 Social Marketing
    MKT520 Managing Product and Service Innovation
    MKT525 Digital & Social Media Marketing
    MKT550 Global Marketing
    MKT561 Services Marketing
    MKT570 Integrated Marketing Communications

     

    Master of Marketing

    Core subjects
    MKT501 Marketing Management
    MKT510 Customer Behaviour
    MKT540 Marketing Strategy [capstone]
    MKT560 Big Data and Marketing Analytics
    MKT570 Integrated Marketing Communications

    Restricted Electives
    Plus four from
    MKT513 Social Marketing
    MKT520 Managing Product and Service Innovation
    MKT525 Digital & Social Media Marketing
    MKT550 Global Marketing
    MKT561 Services Marketing

    Unrestricted Electives
    Plus any three Business or Business-related Level 5 subjects from the Faculty of Business, Justice and Behavioural Sciences

     

    Graduate Diploma in Marketing (Exit point only)

    Students may elect to exit the course at the Graduate Diploma level by completing:

    Core subjects
    MKT501 Marketing Management
    MKT510 Customer Behaviour

    Restricted Electives
    Plus six from
    MKT513 Social Marketing
    MKT520 Managing Product and Service Innovation
    MKT525 Digital & Social Media Marketing
    MKT540 Marketing Strategy [capstone]
    MKT550 Global Marketing
    MKT560 Big Data and Marketing Analytics
    MKT561 Services Marketing
    MKT570 Integrated Marketing Communications

    Enrolment pattern

    The course is delivered across three teaching sessions commencing in late February (Session 1), mid July (Session 2) and mid November (Session 3) each year. Students who study part-time and enrol in two subjects per session can expect to complete the Masters course within two years. Students may vary their study loads in consultation with their Course Director.

    Suggested enrolment patterns are provided below:

    Graduate Certificate in Marketing

    Intake Session 1

    Session 1

    MKT501 Marketing Management
    MKT510 Customer Behaviour

    Session 2

    Restricted Elective
    Restricted Elective

     

    Intake Session 2

    Session 2

    MKT501 Marketing Management
    Restricted Elective

    Session 3

    MKT510 Customer Behaviour
    Restricted Elective

     

    Intake Session 3

    Session 3

    MKT501 Marketing Management
    MKT510 Customer Behaviour 

    Session 1

    Restricted Elective
    Restricted Elective

     

    Master of Marketing

    Intake Session 1

    Session 1

    MKT501 Marketing Management
    MKT510 Customer Behaviour

    Session 2

    MKT570 Integrated Marketing Communications
    Restricted Elective

    Session 3

    Unrestricted Elective
    Unrestricted Elective

    Session 1

    Restricted Elective
    Restricted Elective

    Session 2

    MKT560 Big Data and Marketing Analytics
    Restricted Elective

    Session 3

    MKT540 Marketing Strategy [capstone]
    Unrestricted Elective

     

    Intake Session 2

    Session 2

    MKT501 Marketing Management
    Restricted Elective

    Session 3

    MKT510 Customer Behaviour
    Unrestricted Elective

    Session 1

    Restricted Elective
    Restricted Elective

    Session 2

    MKT560 Big Data and Marketing Analytics
    MKT570 Integrated Marketing Communications

    Session 3

    MKT540 Marketing Strategy [capstone]
    Unrestricted Elective

    Session 1

    Restricted Elective
    Unrestricted Elective

     

     

    Intake Session 3

    Session 3

    MKT501 Marketing Management
    MKT510 Customer Behaviour

    Session 1

    Restricted Elective
    Restricted Elective

    Session 2

    MKT560 Big Data and Marketing Analytics
    MKT570 Integrated Marketing Communications

    Session 3

    MKT540 Marketing Strategy [capstone]
    Unrestricted Elective

    Session 1

    Restricted Elective
    Unrestricted Elective

    Session 2

    Restricted Elective
    Unrestricted Elective

     

  • Admission information

    For entry to the Master of Marketing, applicants are required to have an undergraduate degree from a recognised Australian tertiary institution (or equivalent) and appropriate work experience. Applicants without a tertiary qualification may be admitted to the Graduate Certificate in Marketing on the basis of professional attainment and/or work experience. Upon successful completion of the Graduate Certificate, students will be eligible for admission to the Master of Marketing and receive credit for applicable subjects.

    See standard CSU admission criteria

  • Cost of study

    Fees - please visit the fees and costs page or contact us for current fee information.

    Tax deduction - in some instances a tax deduction may be claimed for self education expenses. Please seek independent qualified taxation advice.

    Free textbook - online students receive one free textbook per subject.

    Alumni discount

    Already studied with CSU? Our 10% Alumni discount applies to this course!
    Find out more

  • Course details

    Campus locations listed for Online students are purely for administrative purposes and have no relevance to the student experience.


    Enrol TypeModeCampusFee typeSession1Session2Session3Admission Code
    DirectOnlineBathurstFPOSY
    YYJBME
    DirectOnlineBathurstFPPGY
    YYOBME

    LEGEND
    CGS: Commonwealth Government supported places
    FPPG: Fee-paying postgraduate places
    FPOS: Fee-paying overseas student places
    Admission Code: For your reference if required during your application process
    NO TAC: An admission code is not required for applications to CSU Study Centres
    TEMP: An admission code has not yet been assigned for this course

    Graduation requirements

    To graduate students must satisfactorily complete 96 points (12 subjects).

  • How to apply
    Apply direct to CSU

    An online application to CSU takes about 15 minutes to complete. Find out more

    Apply online

    Apply direct to CSU

    Apply direct to CSU for on campus study at a CSU regional campus, or study by distance education.

    Apply online

    Recruitment agent

    Contact a Recruitment agent in your country who can answer your questions about CSU as well as help with the student visa application process.

    International recruitment agents

    Thinking of deferring?

    Find out more about deferral

  • About the School
    School of Management and Marketing

    The School of Management and Marketing is a multi-campus school with staff and students on each of the University’s main campuses: Albury-Wodonga; Bathurst; and Wagga Wagga. The School also has many online students from across Australia as well as internationally located.

    Academic staff within the School teach and research in the discipline areas of Management and Marketing and many have extensive business and practical workplace experience that informs their teaching and research.

    We seek to nurture a culture of excellence in teaching, research and professional practice. With a strong focus on quality work-integrated learning and teaching, the School seeks to produce graduates who are highly knowledgeable, insightful, reflective, ethical and workplace capable. The School offers generalist business courses at undergraduate and postgraduate levels, including the Bachelor of Business Studies and the Master of Business Administration (with specialisations). We also offer specialist courses that build core knowledge and skills in particular discipline areas such as Management, Leadership, Organisational Change, Strategy, Human Resource Management and Marketing. Staff in the School are also actively engaged in research and higher degree supervision. Research from our marketing staff has been ranked as internationally significant by Excellence in Research Australia.

  • Academic expectations

    For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

    Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

    Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

    Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.

    Throughout their studies, CSU students have a responsibility to continue to develop skills in English Language, literacy and numeracy as appropriate to their discipline. This ongoing development will enable students to effectively participate in their course and graduate as competent professionals.

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