Key information

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Study mode

On campus
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Campus locations

Bathurst
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Duration

4 years full-time
Admission Information icon

Admission information

6500
keyboard_arrow_rightEntry requirements

CSU has a variety of pathways and admissions requirements for study. Details of the types of 'bonus points' and other ATAR-related adjustments commonly available to applicants are set out in the CSU institutional admissions information and CSU's general admissions policy.

You can also view details about the applicants who commenced this course last year in the ATAR profile and See the student profile.

Session Availability Icon

Session availability

Session 2; Session 2; Session 1 201860; 201760; 201830

Please note: all sessions may not be available at all locations or through all study modes. Please check the Course offerings section for more information.

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International students

  • This course is not available to international students.

Course highlights

CSU's Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) will equip you to take a leading role in the industry.

Gain extensive practical experience

You will work with real clients in Kajulu Communications, CSU's award-winning student advertising agency. In addition, internships of a minimum of four weeks are undertaken by final year students within major advertising and marketing companies.

Access the latest in theoretical and practical learning

The course is led by a highly experienced and award-winning team that offers expertise in multiplatform communication and the variety of digital media options available to advertisers today.

Get industry accreditation

The course is one of only a few Australian degrees with accreditation from the International Advertising Association, an accreditation highly respected within the industry.

Expand your career opportunities

An established relationship and natural synergy exist between the advertising and marketing disciplines in the communications industry. This four-year double degree gives you a broader marketing communication skillset over that of the respective single degrees meaning you can work in any number of communications roles.

Work in top facilities

You'll gain access to the latest equipment, technology and techniques on campus, including CSU's student marketing communication agency, our community radio station, a multi-function television studio and multimedia production facilities.

The course is accredited by the Media Federation of Australia and by the International Advertising Association (IAA). Students receive a Certificate in Marketing Communication from the IAA in addition to their Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) double degree when they complete their studies.

The Bachelor of Arts (Communication - Advertising) is accredited by the International Advertising Association in New York.

Please note that the following subjects have a Workplace Learning component:

BUS110 Workplace Learning 1
BUS370 Workplace Learning 3
COM321 Communication Fieldwork
BUS220 Workplace Learning 2

Residential schools are a great way to practise what you are learning in a hands-on environment, and to meet your lecturers and classmates.

Some online courses include a residential school, where you will attend a CSU campus during certain sessions throughout your course.

The following subjects may have a residential school component:

From the early stages of your degree, you can apply for a range of international programs through CSU Global. You could take a session or two on exchange at one of CSU’s partner institutions across the world, go on a study tour during the holidays, or complete some of your practical placements in an unique location.

Are you after a unique CSU study experience? By participating in a CSU Global international study program you can gain a new perspective on where your degree can take you, and even complete your degree that little bit faster. CSU Global has many options available to fit with your course, interests and study needs.

Infographic - 83% of Communications graduates in Australia find full-time employment within 4 months of graduating

Career opportunities

Today's marketing communication professionals are expected to possess a broad understanding of advertising and marketing processes, as they invariably work together. Depending on your specialisation, CSU's advertising and business marketing course prepares you for employment in a range of careers.

Advertising

You will be perfectly positioned to take up a role in an advertising agency or an advertising department in a corporation or organisation, be it creative, media, digital, experiential or interactive advertising.

Media

Use your skills and knowledge of the complex media communication landscape across television, radio, newspapers and magazines.

Marketing

Lead the way in direct response, sales promotion and business development, or set yourself up in marketing consultancy.

Today's marketing communication professionals are expected to possess a broad understanding of advertising and marketing processes, as they invariably work together. Depending on your specialisation, CSU's advertising and business marketing course prepares you for employment in a range of careers.

Advertising

You will be perfectly positioned to take up a role in an advertising agency or an advertising department in a corporation or organisation, be it creative, media, digital, experiential or interactive advertising.

Media

Use your skills and knowledge of the complex media communication landscape across television, radio, newspapers and magazines.

Marketing

Lead the way in direct response, sales promotion and business development, or set yourself up in marketing consultancy.

Credit and pathways

Getting into uni isn’t just about your ATAR; we understand that if you’re given the chance to study something you’re passionate about, you can really shine. We offer a range of pathway options, including Early Entry – Schools Recommendation Scheme, Regional Bonus Points, and Indigenous Access Program (IAP) to help you get on track to your dream career.

Credit for prior learning and credit for current competencies will be granted to eligible applicants.

More about Credit

We understand that if you’re given the chance to study something you’re passionate about, you can really shine. We offer a range of pathway options, including Early Entry – Schools Recommendation Scheme, Regional Bonus Points, and Indigenous Access Program (IAP) to help you get on track to your dream career.

Credit for prior learning and credit for current competencies will be granted to eligible applicants.

More about Credit

If you’ve studied before, you may be able to fast-track your postgraduate degree with Recognition for Prior Learning (RPL). If you’ve completed relevant tertiary study, you could be awarded credit for your postgraduate degree. Get in touch to see if you’re eligible for credit based on your previous qualifications or industry experience.

Credit for prior learning and credit for current competencies will be granted to eligible applicants.

More about Credit

Students may transfer to either the Bachelor Communication (Advertising) or to the specialisation in Marketing in the Bachelor of Business in the first 2 years.

Check your eligibility for credit

Course offerings

The Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) is only available to study on campus.

The Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) is only available to study online.

You can study the Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) online or on campus.

Check your session and application dates open_in_new

Enrol TypeModeCampusFee typeSession1Session2Session3Admission Code
DirectOn campusBathurstCGSYYNKACB
UACOn campusBathurstCGSYYN211217

LEGEND
CGS: Commonwealth Government supported places
FPPG: Fee-paying postgraduate places
FPOS: Fee-paying overseas student places
Admission Code: For your reference if required during your application process
NO TAC: An admission code is not required for applications to CSU Study Centres
TEMP: An admission code has not yet been assigned for this course

Check your session and application dates open_in_new

Campus locations listed for online students are purely for administrative purposes and have no relevance to the student experience.

Enrol TypeModeCampusFee typeSession1Session2Session3Admission Code
DirectOn campusBathurstCGSYYNKACB
UACOn campusBathurstCGSYYN211217

LEGEND
CGS: Commonwealth Government supported places
FPPG: Fee-paying postgraduate places
FPOS: Fee-paying overseas student places
Admission Code: For your reference if required during your application process
NO TAC: An admission code is not required for applications to CSU Study Centres
TEMP: An admission code has not yet been assigned for this course

Dean Kelly - Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)

"The practical approach to learning set the foundations to hit the ground running when starting out in the industry. The degree provided me with the toolkit to be successful in the competitive media landscape."

Dean Kelly - Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)

Subjects

For each 8 point subject you are enrolled in, you should expect to spend 10 to 12 hours per week working on assignments and assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, and attending lectures, residential schools, or examinations.

If you are studying four subjects per session, this is equivalent to a full-time job. The workload for some subjects may vary as a result of approved course design.

keyboard_arrow_rightFull subject list

Please note: this course offers a number of specialisations detailed in the course structure below. You will only need to complete the subjects relevant to your chosen specialisation in addition to core foundation subjects.

The below information is for new students. Current students should select their subjects by checking the Handbook for the year of their enrolment

Core Subjects:
ADV105 The Advertising Business
ADV104  Advertising Principles
ADV205 Advertising Creative
ADV206  Channel Planning
ADV207 Channel Planning In Action
ADV317 Advertising Strategy & Planning (16)
IKC101 Indigenous Cultures, Histories and
Contemporary Realities
COM111 Professional Writing
COM114 Presentation for Communicators
CCI100 Introduction to Media Production
COM124 Communication in Context
COM224  Communication Research Strategies
CCI300 Professional Practice in Communication and Creative Industries (24)
COM321 Communication Fieldwork
Or
BUS370 Workplace Learning 3
BUS110 Workplace Learning 1
BUS220 Workplace Learning 2
QBM120 Business Data Analysis
MGT100 Organisations and Management
MGT230 Ethics, Sustainability & Culture
MKT110 Marketing & Society
MKT220 Buyer Behaviour
MKT230 Marketing Research
MKT260 International Marketing
MKT340 Strategic Marketing Management

Electives: Students choose five (5) Restricted Marketing electives from the following :

Three (3) restricted electives from (Set A):
MKT235 Brand Management
MKT240 Market Analysis & Analytics
MKT310 Integrated Marketing Communication
MKT335 Marketing of Services
MKT303 Social & Environmental Marketing
MKT350 Product Innovation Management

Plus two (2) restricted electives from (Set B):
ACC100 Accounting 1
ECO130 Business Economics
LAW110 Business Law
ITC105 Communication & Information Management

Full-time

Session 1
COM114 Presentation for Communicators
COM111 Professional Writing
MGT100 Organisations and Management
MKT110 Marketing and Society

Session 2
COM124 Communication in Context
MKT220 Consumer Behaviour
BUS110 Workplace Learning 1
IKC101 Indigenous Cultures, Histories and Contemporary Realities

Session 3
ADV104 Understanding Advertising
CCI100 Intro to Media Production
BUS220 Workplace Learning 2
QBM120 Business Data Analysis

Session 4
ADV205 Advertising Creative
ADV205 The Advertising Business
MGT230 Ethics, Sustainability & Culture
Restricted Elective

Session 5
ADV206 Channel Planning
MKT230 Market Research
Restricted Elective 
Restricted Elective

Session 6
ADV207 Channel Planning in Action
COM224 Communication Research Strategies 
MKT260 International Marketing
Restricted Elective

Session 7
ADV317 Advertising Strategy and Campaign Planning (16 points)
COM321Communication Fieldwork

or

BUS370 Business Internship
Restricted Elective

Session 8
CCI300 Professional Practice in Communication and Creative Industries (24 points)
MKT340 Strategic Marketing Management

Graduation requirements

As a CSU student, throughout your course you have a responsibility to continue to develop skills in English language, literacy and numeracy as appropriate to your discipline. This ongoing development will enable you to effectively participate in your course and graduate prepared to enter the workforce.

To graduate, students must satisfactorily complete 256 points. At the end of the program, students graduate with two separate awards, the Bachelor of Communication (Advertising) and the Bachelor of Business (Marketing). Students who choose to transfer either to the Bachelor of Communication (Advertising) or to the specialisation in Marketing in the Bachelor of Business must satisfactorily complete 192 points in order to graduate from that award.

Fees and costs

If you are an Australian or New Zealand permanent resident find out more about domestic fees. Eligible students can defer these fees through the HECS-HELP government student loan system.

If you are an international student, find out more about international fees.

Additional course-related expenses you may need to consider.

  • Student Services and Amenities Fee (SSAF).
  • Textbooks (you may be able to purchase these second-hand).
  • Travel and accommodation expenses for any workplace learning, field trips or residential schools.
  • Uniforms (e.g. shirts, polo tops, scrubs or overalls).

Tax deductions: in some instances you may be able to claim a tax deduction for self-education expenses. Please seek independent qualified taxation advice to find out if you qualify.

If you are an Australian or New Zealand permanent resident, find out more about domestic fees.

Eligible students can defer these fees through the HECS-HELP or FEE-HELP government student loan system.

Additional costs you may need to consider include the Student Services and Amenities Fee.

If you are not an Australian or New Zealand permanent resident, find out more about international fees.

Additional costs you may need to consider include the Student Services and Amenities Fee.

In some instances a tax deduction may be claimed for self-education expenses. Please seek independent qualified taxation advice.

Already studied with CSU? Our 10 per cent Alumni discount applies to this course.

Online students receive one free textbook per subject.

Support

Finishing high school this year? Taking a few years off to find out what you really want to do in life? Need to attend classes from anywhere in the world?

When you study with CSU, we’ll be with you all the way, helping you develop your study and academic skills in person, online or over the phone. Whatever your situation, Student Central is your first point of call as a CSU student. Our friendly support team can answer all your questions, whether you are studying on campus or online.

When you study with CSU, we’ll be with you all the way, helping you develop your study and academic skills in person, online or over the phone. Whatever your situation, Student Central is your first point of call as a CSU student. Our friendly support team can answer all your questions, whether you are studying on campus or online.

When it comes to postgraduate study, we understand that having the right kind of support is key to your success. You’ll enjoy flexible learning that allows you to fit study into your life, at a time that suits you. Our team are only a phone call or email away and you can even use our online chat for any questions you may have. We can also help you connect with scholarships, grants, loans, and assistance that can make further study affordable. At CSU, we’re with you every step of the way.

We have a wide range of scholarships available to help you with the costs of studying at CSU. There are scholarships based on academic performance or your personal circumstances. Other scholarships and grants cover specific costs like accommodation and textbooks, and some offer funds that you can use in any way to enhance your university experience. Find a scholarship to suit your needs and apply now.

Indigenous students can access the Indigenous Academic Success Program (IASP). This free program is available to Aboriginal and Torres Strait Islander students enrolled at CSU. It gives you one-on-one access to tutors to help you with your assessments and prepare you for exams.

International students

Gain an internationally recognised qualification with CSU at one of our vibrant regional campuses, or study online from the comfort of your own home - anywhere in the world!

You can also study accounting, business and information technology courses at a CSU Study Centre in Brisbane, Melbourne or Sydney.

Browse through the tabs below for more information or visit our International website to discover more about an Australian university experience like no other.

Please note: if you choose to study online with CSU, the course study mode will not meet necessary requirements for granting Australian student visas.

There are minimum Academic and English Language requirements for admission to CSU courses. These requirements ensure that our students have the best chance for success. Minimum requirements can vary from country to country, so please take some time to review our entry requirements  before starting your application. If you cannot find the requirements for your country please contact us.

At CSU, we understand that you are making a financial investment in your future and we want to make sure that you receive the best value for money for your education. That’s why our students enjoy more affordable course tuition fees than other Australian universities, while still receiving a high standard of education.

Tuition fees are set for the duration of your course and don’t go up each year.

CSU Alumni receive a discount on fee-paying postgraduate courses – so if you study your bachelor’s degree with us, and decide to continue your studies at CSU, you could save 10 per cent off your postgraduate tuition.

Please note: whether you study on campus or online, textbooks and other items that you may be required to purchase during your study are not included in the tuition fees.

More information on tuition and other fees.

More information on fees for on-campus study in Australia.

Aside from course tuition fees, all students who choose to study on campus incur other fees such as accommodation, Student Services and Amenities Fee (SSAF), Overseas Student Health Cover (OSHC) and other living expenses.

If you choose to study online, some subjects may require you to attend compulsory residential schools in Australia. Residential schools are held on campus in Australia for up to five days during certain sessions.

Please check the residential schools tab in the Course highlights section above (or your offer of admission if your application is successful) for more information on which subjects may have a residential school component.

Online courses for international students do not meet the requirement for an Australian Student Visa, therefore you will need to check that you can obtain an appropriate visa for any residential school session. For more information about visas, visit the Australian Government Department of Immigration and Border Protection. More information about residential schools can be found on our Future Students Hub.

CSU campuses offer a uniquely Australian living experience. Most of our campuses have accommodation on-site with many of the buildings nestled among gum trees with native wildlife like kangaroos and kookaburras sharing the space. Off-campus accommodation options can also be arranged.

Few universities in Australia can match the range of accommodation available at CSU’s campuses. Campus life offers all the facilities of a small village with community spirit, helping you to meet lots of new friends while living in a safe and secure environment.

Find out more about CSU’s accommodation options.

Whether you choose to study online or on campus, our international support services can make all the difference. From managing visa requirements to study support, and career advice, we’ve got you covered and our friendly staff will help make your university experience one you will never forget.

At CSU, we work with trained international recruitment agents in more than 40 countries to help you find the course and study option that is right for you. Our agents can assist you to apply for study either on campus in Australia or online. Depending on your country of citizenship you may be required to apply to CSU via an agent. Visit our International agents page for more information.

How to apply

Applying to CSU is easy. Choose how you want to apply below, or get in touch with CSU and we can help you with your application.

Universities Admissions Centre
(UAC)

Are you a school leaver wanting to study on campus?

Important dates

30 Sep 2017
UAC on time applications close

Victorian Tertiary Admissions Centre
(VTAC)

Want to study at Albury-Wodonga Campus and don’t live in NSW or ACT?

Important dates

28 Sep 2017
VTAC on time applications close

10 Oct 2017
VTAC special consideration (SEAS) applications close

16 Jan 2018
VTAC first round offers released

Charles Sturt University
(CSU)

Are you a non-school leaver or do you want to study online?

Important dates

29 Sep 2017
2017 Session 3 Late Application date

30 Oct 2017
2018 Session 1 Application closing date

23 Feb 2018
2018 Session 2 Applications open

Check the full list of application dates open_in_new

Apply direct to CSU

Are you a non-school leaver or do you want to study online?

Important dates

29 Sep 2017
2017 Session 3 Late Application date

30 Oct 2017
2018 Session 1 Application closing date

23 Feb 2018
2018 Session 2 Applications open

Check the full list of application dates open_in_new

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