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Bachelor of Communication (Public Relations)

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Bachelor of Communication (Public Relations)

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Join CSU's public relations graduates who are Australian industry leaders and become a persuasive, strategic and creative opinion maker and communicator with CSU's Bachelor of Communication (Public Relations). Learn the advanced strategic and tactical skills across many platforms, including the digital space, required by today's public relations practitioners to succeed in this highly competitive global industry.

You will gain extensive hands-on experience working in our on-campus award-winning student agency, Kajulu Communications, as well as our in-house consultancy The Communication eXchange, working on projects for real clients, and learning everything from strategic planning to social media management and digital content creation.

  • Why study this course?

    There are many reasons to choose the Bachelor of Communication (Public Relations) at CSU.

    CSU's proud industry reputation

    We have a proven history of graduates who are high achievers across the industry. As a result of CSU's agency approach, graduates are highly sought after and are considered to be at least 12 months more experienced in a practical sense than those from other universities.

    Gain extensive practical experience

    You will work with real clients in CSU's project-based curriculum. You will undertake study tours, case studies and client projects in core subjects, covering planning and management of communication strategies, ensuring when you graduate you have a portfolio of work that demonstrates your expertise. You will also complete at least four weeks of internship in corporations, consultancies or not-for-profit sectors, and there are opportunities for industry placements overseas.

    An academic team that is industry connected

    Your tutors have extensive experience across a range of communication industries. This course will teach you to communicate strategically and develop the written and oral communication skills you need to succeed.

    Access the latest facilities

    These include dynamic workspaces that facilitate professional team building, such as multimedia production facilities, a multifunction television studio, campus radio station and student marketing communication agency.

  • Career opportunities

    Public relations practitioners are skilled in planning and managing communication strategies, crisis and issues management, writing for organisations, communication audits, media relations and communication campaigns.

    Public organisations

    Graduates are highly sought after in public relations roles within government departments and other public bodies, in Australia and across the globe.

    Business

    Graduates find employment as public relations professionals in multinational corporations across public relations, public or corporate affairs departments, as well as in private public relations consultancies.

    Not-for-profit

    You will be well-placed to secure a role in community relations, charities or activist communications.

  • Professional recognition

    When you study communications at CSU you can rest assured your course is recongised by industry. Accredited by the Public Relations Institute of Australia, the Bachelor of Communication (Public Relations) is assessed by the university to be a Nationally Outstanding course.

  • Subjects

    Please note: this course offers a number of specialisations detailed in the course structure below. You will only need to complete the subjects relevant to your chosen specialisation in addition to core foundation subjects.

    The below information is for new students. Current students should select their subjects by checking the Handbook for the year of their enrolment

    Course structure

    To successfully graduate from the Bachelor of Communication (with specialisations) students will be required to complete 192 points. These comprise 80 points of Communication Foundation Studies, a minimum of 64 points of Discipline Specialisation Studies and a maximum of 48 points of Academic Enrichment Studies offered from within SCCI and/or externally as approved by the Course Director.

    The course structure is as follows:

    Communication Foundation Subjects (80 points)

    COM111 Professional Writing 
    COM114 Presentation for Communicators 
    CCI100 Intro to Media Production 
    IKC101 Indigenous Cultures, Histories and Contemporary Realities 
    COM124 Communication in Context 
    COM221 Professional Ethics in Communication and Citizenship 
    CCI300 Communication and Creative Industries Professional Practice (24)
    COM321 Communication Fieldwork 


    Advertising Specialisation Subjects (64 points)

    ADV104 Understanding Advertising 
    ADV105 The Advertising Business 
    ADV205 Advertising Creative 
    ADV206 Channel Planning 
    ADV207 Channel Planning in Action 
    COM224 Communication Research Strategies 
    ADV317 Advertising Strategy and Planning (16)

    Advertising and Public Relations Extended Specialisation Subjects (112 points)

    Students complete 112 points from the following subjects:
    ADV104 Understanding Advertising 
    ADV105 The Advertising Business 
    COM116 What is Public Relations? 
    COM232 Public Relations Strategy 
    COM222 Public Relations Tactics 
    ADV205 Advertising Creative 
    ADV206 Channel Planning 
    COM223 Communication Management 
    COM224 Communication Research Strategies 
    ADV317 Advertising Strategy and Planning (16)
    COM313 SOS: Issues and Crisis Communication 
    COM322 Going Global: Regional and Global Public Relations 
    Plus one of either:
    ADV207 Channel Planning in Action or COM236 Making it Happen: Event Management 

    Journalism Specialisation Subjects (64 points)

    JRN112 Journalism in Society 
    JRN101 Newsgathering and Writing 
    JRN200 Convergent Storytelling 
    JRN205 Research and Data Journalism
    JRN225 The Specialist Reporter 
    JRN207 Multiplatform Publishing and The Law 
    JRN322 Beyond News: Longform Journalism 
    JRN318 Deadline: Multiplatform Delivery 

    Media Practice Specialisation Subjects (64 points)

    COM112 Digital Media
    COM126 Production Planning
    VIS101 Visual Communication
    VPA106 Intro to Sound Production
    COM229 Documentary  Production 
    COM212 Scriptwriting
    COM219 Media Communication and Globalisation
    COM343 Communication Project Management

    Radio Specialisation Subjects (64 points)

    COM113 Commercial Radio Industry 
    COM112 Digital Media
    COM125 Radio Production and Content Management 
    COM233 Media Sales Principles 
    COM234 Media Account Management 
    COM236 Making it Happen: Event Management 
    COM343 Communication Project Management 
    ADV206 Channel Planning 

    Public Relations Specialisation Subjects (64 points)

    COM116 What is Public Relations? 
    COM232 Public Relations Strategy 
    COM222 Public Relations Tactics 
    COM223 Communication Management
    COM236 Making it Happen: Event Management 
    COM224 Communication Research Strategies 
    COM313 SOS: Issues and Crisis Communication 
    COM322 Going Global: Regional and Global Public Relations 

    Theatre Media Specialisation Subjects (64 points)
    THM108 Principles of Theatre Media (16)
    THM207 Drama and Theatre For Young People 
    THM208 Devised Performance (16)
    THM308 Applied Production Research (16)
    THM300 Theatre and Cultural Action 

    Journalism and International Studies Extended Specialisation Subjects (112 points)

    Students complete 112 points from the following subjects:
    JRN112 Journalism in Society 
    JRN101 Newsgathering and Writing 
    JRN200 Convergent Storytelling 
    JRN205 Research and Data Journalism
    JRN225 The Specialist Reporter 
    JRN207 Multiplatform Publishing and The Law 
    JRN322 Beyond News: Longform Journalism 
    JRN318 Deadline: Multiplatform Delivery 

    Plus 6 subjects from the following:
    POL111 International Relations 
    COM219 Media Communication and Globalisation 
    HST210 Media and Society in 20th Century
    POL305 Politics and the Media 
    HST301 International History from 1945 
    HST308 Australia and Asia 
    COM322 Regional and Global PR 
    HSS305 International Exchange (or other approved International Project subject)  

    Bachelor of Communication
    Students must undertake a minimum of 64 points from subjects offered across the specialisations of Advertising, Journalism, Public Relations, Media Practice and Radio. The remainder of course points (maximum 48 points) can be taken from subjects outside of the Communication specialisation set (as approved by Course Director). These represent the Academic Enrichment component of the program.

    Academic Enrichment (elective) Subjects* (48 points)
    Students undertake up to 6 electives to be taken as a combination of unrestricted electives and/or professional clusters (4-6 subjects per cluster) from within the School of Communication and Creative Industries, or from outside the School as approved by Course Director.

    *students in the Media Practice specialisation draw their academic enrichment cluster from the disciplines of Advertising, Public Relations, Journalism, Graphic Design and Marketing.(or others as approved by Course Director)

    *students undertaking extended specialisations will not complete these electives.

    Enrolment pattern

    Advertising Specialisation
    Full time suggested study sequence

    Session 1 (30)
    ADV104 Understanding Advertising
    COM111 Professional Writing
    COM114 Presentation for Communicators
    CCI100 Intro to Media Production

    Session 2 (60)
    ADV105 The Advertising Business
    ADV205 Advertising Creative
    COM124 Communication in Context
    IKC101 Indigenous Cultures, Histories and Contemporary Realities

    Session 3 (30)
    ADV206 Channel Planning
    COM221 Professional Ethics in Communication and Citizenship
    Elective 1
    Elective 2

    Session 4 (60)
    ADV207 Channel Planning in Action
    COM224 Communication Research Strategies
    Elective 3
    Elective 4

    Session 5 (30)
    ADV317 Advertising Strategy & Planning (16)
    Elective 5
    Elective 6

    Session 6 (60)
    CCI300 Professional Practice in Communication & Creative Industries (24)
    COM321 Communication Fieldwork

    Advertising and Public Relations Extended Specialisation
    Full time suggested study sequence

    Session 1 (30)
    COM116 What Is Public Relations?
    COM111 Professional Writing
    COM114 Presentation for Communicators
    CCI100 Intro to Media Production

    Session 2 (60)
    COM232 Public Relations Strategy
    COM222 Public Relations Tactics
    COM124 Communication in Context
    IKC101 Indigenous Cultures, Histories and Contemporary Realities

    Session 3 (30)
    ADV104 Understanding Advertising
    ADV206 Channel Planning
    COM223 Communication Management
    COM221 Professional Ethics in Communication and Citizenship

    Session 4 (60)
    ADV105 The Advertising Business
    ADV205 Advertising Creative
    COM224 Communication Research Strategies
    ADV207 Channel Planning in Action or COM236 Event Management

    Session 5 (30)
    ADV317 Advertising Strategy & Planning (16)
    COM313 SOS: Issues & Crisis Communication
    COM322 Going Global: Regional and Global Public Relations

    Session 6 (60)
    CCI300 Professional Practice in Communication & Creative Industries (24)
    COM321 Communication Fieldwork

    Journalism Specialisation

    Full time suggested study sequence

    Session 1 (30)
    JRN112 Journalism in Society
    COM111 Professional Writing
    COM114 Presentation for Communicators
    CCI100 Intro to Media Production

    Session 2 (60)
    JRN101 Newsgathering & Writing
    JRN200 Convergent Storytelling
    COM124 Communication in Context
    IKC101 Indigenous Cultures, Histories and Contemporary Realities

    Session 3 (30)
    JRN205 Data Mining & Research
    COM221 Professional Ethics in Communication and Citizenship
    Elective 1
    Elective 2

    Session 4 (60)
    JRN225 The Specialist Reporter
    JRN207 Multiplatform Publishing & The Law
    Elective 3
    Elective 4

    Session 5 (30)
    JRN322 Beyond News: Longform Journalism
    JRN318 Deadline: Multiplatform Delivery
    Elective 5
    Elective 6

    Session 6 (60)
    CCI300 Professional Practice in Communication & Creative Industries (24)
    COM321 Communication Fieldwork

    Journalism and International Studies Extended Specialisation
    Full time suggested study sequence

    Session 1 (30)
    JRN112 Journalism in Society
    COM111 Professional Writing
    COM114 Presentation for Communicators
    CCI100 Intro to Media Production

    Session 2 (60)
    JRN101 Newsgathering & Writing
    JRN200 Convergent Storytelling
    COM124 Communication in Context
    IKC101 Indigenous Cultures, Histories and Contemporary Realities

    Session 3 (30)
    JRN205 Research and Data Journalism
    COM221 Professional Ethics in Communication and Citizenship
    POL111 International Relations
    HST210 Media & Society in 20th Century

    Session 4 (60)
    JRN225 The Specialist Reporter
    JRN207 Multiplatform Publishing & The Law
    POL305 Politics and the Media
    COM219 Media Communication & Globalisation

    Session 5 (30)
    JRN322 Beyond News: Longform Journalism
    JRN318 Deadline: Multiplatform Delivery
    HST308 Australia & Asia
    COM322 Regional & Global PR or HST301 International History from 1945

    Session 6 (60)
    CCI300 Professional Practice in Communication & Creative Industries(24)
    COM321 Communication Fieldwork
    *International Exchange can be set up from the 2nd year of the program

    Media Practice Specialisation (DE & Int)
    Full time suggested study sequence

    Session 1 (30)
    COM126 Production Planning
    COM111 Professional Writing
    COM114 Presentation for Communicators
    CCI100 Intro to Media Production

    Session 2 (60)
    COM112 Digital Media
    VPA106 Intro To Sound Production
    COM124 Communication in Context
    IKC101 Indigenous Cultures, Histories and Contemporary Realities

    Session 3 (30)
    VIS101 Visual Communication
    COM212 Scriptwriting
    Elective 1
    Elective 2

    Session 4 (60)
    COM229 Documentary Production
    COM219 Media Communication & Globalisation
    Elective 3
    Elective 4

    Session 5 (30)
    COM343 Communication Project Management
    COM221 Professional Ethics in Communication and Citizenship
    Elective 5
    Elective 6

    Session 6 (60)
    CCI300 Professional Practice in Communication & Creative Industries(24)
    COM321 Communication Fieldwork  

    Public Relations Specialisation
    Full time suggested study sequence

    Session 1 (30)
    COM116 What is Public Relations?
    COM111 Professional Writing
    COM114 Presentation for Communicators
    CCI100 Intro to Media Production

    Session 2 (60)
    COM232 Public Relations Strategy
    COM222 Public Relations Tactics
    COM124 Communication in Context
    IKC101 Indigenous Cultures, Histories and Contemporary Realities

    Session 3 (30)
    COM223 Communication Management
    COM221 Professional Ethics in Communication and Citizenship
    Elective 1
    Elective 2

    Session 4 (60)
    COM236 Making it Happen: Event Management
    COM224 Communication Research Strategies
    Elective 3
    Elective 4

    Session 5 (30)
    COM313 SOS: Issues & Crisis Communication
    COM322 Going Global: Regional and Global Public Relations
    Elective 5
    Elective 6

    Session 6 (60)
    CCI300 Professional Practice in Communication & Creative Industries(24)
    COM321 Communication Fieldwork

    Radio Specialisation
    Full time suggested study sequence

    Session 1 (30)
    COM113 Commercial Radio Industry
    COM111 Professional Writing
    COM114 Presentation for Communicators
    CCI100 Intro to Media Production

    Session 2 (60)
    COM125 Radio Production & Content Management
    COM112 Digital Media
    COM124 Communication in Context
    IKC101 Indigenous Cultures, Histories and Contemporary Realities

    Session 3 (30)
    COM233 Media Sales Principles
    ADV206 Channel Planning
    Elective 1
    Elective 2

    Session 4 (60)
    COM234 Media Account Management
    COM236 Making it Happen: Event Management
    Elective 3
    Elective 4

    Session 5 (30)
    COM343 Communication Project Management
    COM221 Professional Ethics in Communication and Citizenship
    Elective 5
    Elective 6

    Session 6 (60)
    CCI300 Professional Practice in Communication & Creative Industries(24)
    COM321 Communication Fieldwork

    Theatre Media Specialisation
    Full time suggested study sequence

    Session 1 (30)
    THM108 Principles of Theatre Media (commenced)
    COM111 Professional Writing
    COM114 Presentation for Communicators
    CCI100 Intro to Media Production

    Session 2 (60)
    THM108 Principles of Theatre Media (continued)
    THM207 Drama & Theatre For Young People
    COM124 Communication in Context
    IKC101 Indigenous Cultures, Histories and Contemporary Realities

    Session 3 (30)
    THM208 Devised Performance (commenced)
    COM221 Professional Ethics in Communication and Citizenship
    Elective 1
    Elective 2

    Session 4 (60)
    THM208 Devised Performance (continued)
    Elective 3
    Elective 4
    Elective 5

    Session 5 (30)
    THM308 Applied Production Research (16)
    THM300 Theatre & Cultural Action
    Elective 6

    Session 6 (60)
    CCI300 Professional Practice in Communication & Creative Industries(24)
    COM321 Communication Fieldwork  

    Media Practice Specialisation
    Part time suggested study sequence
    (DE)

    Session 1 (30)
    COM111 Professional Writing
    CCI100 Intro to Media Production

    Session 2 (60)
    COM112 Digital Media
    COM124 Communication in Context

    Session 3 (30)
    COM114 Presentation for Communicators
    COM126 Production Planning

    Session 4 (60)
    VPA106 Intro To Sound Production
    IKC101 Indigenous Cultures, Histories and Contemporary Realities

    Session 5 (30)
    VIS101 Visual Communication
    Elective 1

    Session 6 (60)
    COM219 Media Communication & Globalisation
    Elective 2

    Session 7 (30)
    COM212 Scriptwriting
    Elective 3

    Session 8 (60)
    COM229 Documentary Production
    Elective 4

    Session 9 (30)
    COM221 Professional Ethics in Communication and Citizenship
    Elective 5

    Session 10 (60)
    COM321 Communication Fieldwork
    Elective 6

    Session 11(30)
    COM343 Communication Project Management

    Session 12 (60)
    CCI300 Professional Practice in Communication & Creative Industries (24)

    Bachelor of Communication (DE & Int)
    Full time suggested study sequence

    Session 1 (30)
    COM111 Professional Writing
    COM114 Presentation for Communicators
    CCI100 Intro to Media Production
    Specialisation 1

    Session 2 (60)
    COM124 Communication in Context
    IKC101 Indigenous Cultures, Histories and Contemporary Realities
    Specialisation 2
    Specialisation 3

    Session 3 (30)
    COM221 Professional Ethics in Communication and Citizenship
    Specialisation 4
    Elective 1
    Elective 2


    Session 4 (60)
    Specialisation 5
    Specialisation 6
    Elective 3
    Elective 4

    Session 5 (30)
    Specialisation 7
    Specialisation 8
    Elective 5
    Elective 6

    Session 6 (60)
    CCI300 Professional Practice in Communication & Creative Industries(24)
    COM321 Communication Fieldwork

  • Residential schools

    The following subjects may have a residential school component:

    HSS305 International Exchange

  • Admission information
    Indicative ATAR

    6500

    Admission to the Bachelor of Communication (with specialisations) is based on:

    1. Previous studies
    Eligible previous studies include:

    • the NSW Higher School Certificate or interstate /overseas equivalent;
    • the International Baccalaureate Diploma;
    • a completed or part completed course of a university, college of advanced education or other accredited tertiary institution;
    • a completed or part completed course of a TAFE college or other accredited post-secondary institution (including TAFE Tertiary Preparation Certificate);
    • an approved Foundation Studies program certificate;
    • completion of undergraduate subjects as an Associate Student with the University or through another University, or Open Universities Australia.

    NSW and interstate school leavers are normally selected on the basis of their Australian Tertiary Admissions Rank (ATAR) or interstate equivalent. Candidates may also be admitted on the basis of a strong performance in subjects relevant to course preferences.

    2. English proficiency
    Applicants will be deemed to have sufficient English proficiency if they have:

    • undertaken an academic International English Language Testing System (IELTS) with an average score of 6.5, and with scores of 6 or higher in each of the individual skill areas within the last 12 months; or 
    • undertaken a Test of English as a Foreign Language (TOEFL) with a score of 577 (or computerised TOEFL score of 233), with a Test for Written English Score (where reported) of at least 5.0 or an Internet-based score of 90 (with a written score of 24) within the last 12 months; or 
    • undertaken other equivalent examinations, as determined by the Examinations Committee; or 
    • completed a university degree where the language of assessment is in English.

    3. Attainment and experience
    These may include:

    • voluntary or paid work experience; 
    • performance in tests and examinations conducted by professional recognised bodies; 
    • participation in continuing education programs and/or staff development programs conducted by adult education agencies, consultancies, professional bodies or employers; 
    • completion of the Special Tertiary Admissions Test (STAT).

    4. Schools Recommendation Scheme

    5. Special admission requirements
    Some Specialisations will have special admission requirements, as follows:

    Bachelor of Communication (Theatre Media)

    Applicants attend an audition/interview to assist in the assessment of their application.

    Bachelor of Communication and Bachelor of Communication (Media Practice)

    Non-school leavers and those completing courses in relevant areas at other universities and tertiary institutes are eligible for admission to the course.

    The principle criteria used to assess applications are:

    •     capacity to pursue tertiary studies
    •     motivation to pursue tertiary studies in professional communication
    •     demonstrated potential for writing, media production, and research; and,
    •     relevant professional and industry experience.

    See standard CSU admission criteria

  • Cost of study

    Fees - please visit the fees and costs page or contact us for current fee information.

    Tax deduction - in some instances a tax deduction may be claimed for self education expenses. Please seek independent qualified taxation advice.

  • Course details
    Enrol TypeModeCampusFee typeSession1Session2Session3Admission Code
    UACOn CampusPort MacquarieCGSYNN211270
    DirectOn CampusBathurstCGSYYNKAPO
    DirectOn CampusBathurstFPOSYNNIARO
    UACOn CampusBathurstCGSYYN211247
    DirectOn CampusPort MacquarieFPOSYNNIAPR
    DirectOn CampusPort MacquarieCGSYNNKAPR

    LEGEND
    CGS: Commonwealth Government supported places
    FPPG: Fee-paying postgraduate places
    FPOS: Fee-paying overseas student places
    Admission Code: For your reference if required during your application process
    NO TAC: An admission code is not required for applications to CSU Study Centres
    TEMP: An admission code has not yet been assigned for this course

    Graduation requirements

    Successful completion of 192 points.

  • How to apply
    Apply through UAC

    Apply through the Universities Admissions Centre (UAC) if you are a school leaver wanting to study on campus.

    Apply through UAC

    Apply direct to CSU

    An online application to CSU takes about 15 minutes to complete. Find out more

    Apply online

    Apply direct to CSU

    Apply direct to CSU for on campus study at a CSU regional campus, or study by distance education.

    Apply online

    Recruitment agent

    Contact a Recruitment agent in your country who can answer your questions about CSU as well as help with the student visa application process.

    International recruitment agents

    CRICOS Code(s)

    012010K (Bathurst, Port Macquarie)

    Thinking of deferring?

    Find out more about deferral

  • About the School

    School of Communication and Creative Industries

    CSU’s School of Communication and Creative Industries have built a hub for innovative storytellers who want to make a difference. Based on Bathurst, Port Macquarie and Wagga Wagga campuses, the School has an emphasis on cross-disciplinary collaboration created through a unique balance of practical production and theoretical foundation. CSU’s courses are delivered in authentic industry settings including our state-of-the-art television studios; newsroom; performance theatres; exhibition spaces; and photography, graphic design and animation and visual effects facilities. Our courses have real flexibility - on-campus students gain a competitive advantage in industry through practical learning, internships and other invaluable networking opportunities, while online students have the choice to study from their own studio or home. Postgraduate students are supervised by senior academic staff who all have substantial industry experience. The staff also have extensive experience in publications (academic journals and books), presentations at domestic and international conferences, and regularly interact with the industry to stay in touch with developments and changes.

  • Preparing for Study

    We recommend the following Study Link subjects for this course:

    • SSS021 - Transition to University Study
    • SSS033 - Transition from TAFE / VET to University (Face-to-Face Workshop)
  • Academic expectations

    For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

    Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

    Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

    Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.

    Throughout their studies, CSU students have a responsibility to continue to develop skills in English Language, literacy and numeracy as appropriate to their discipline. This ongoing development will enable students to effectively participate in their course and graduate as competent professionals.

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