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Bachelor of Communication (Public Relations) / Bachelor of Business Studies

Communication students with lecturer

Bachelor of Communication (Public Relations) / Bachelor of Business Studies

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Combine your business and communication acumen to drive business collaboration and competitive advantage with CSU'S Bachelor of Communication (Public Relations) / Bachelor of Business Studies. In this course you will gain a stronger understanding of the business environment to inform your communication planning and delivery.

Study this degree to build a diverse career base as a marcomms professional and become the linchpin in small to medium growth enterprises or be part of a broader team in a large corporate or government agency.

  • Why study this course?

    Based at CSU's Bathurst campus, you will take part in a series of workshops, case studies and projects right from the start of this intensive four-year degree. You will learn how to plan, manage and execute communication strategies for a variety of organisations. You will also learn how to manage issues and crisis communication, implement a range of PR tactics, design and implement media relations campaigns and manage internal communications for organisations. Join CSU and take advantage of small class sizes featuring intensive learning and interaction with your lecturers and fellow students.

    Develop your skills through hands-on learning

    Considering and developing case studies and projects as well as planning and managing communication strategies will ensure you develop a portfolio of work demonstrating a high level of expertise. To ensure you are experienced in using equipment and techniques found in the workplace, our facilities include a community radio station, communication agency (Kajulu), online newsroom, television studio, and online media technologies.

    Graduate job-ready

    The strong practice-based structure of this degree means you will have the opportunity to work in teams on real projects in the Bathurst-Orange-Oberon region to gain valuable experience before your internship. Complete your four-week internship with a major public relations firm or corporate public affairs office to equip yourself with practical, useable skills developed while working with real clients on real projects.

    Become a valued influencer

    During this course you will become familiar with the world of business so that you can aspire to accept responsibility and learn to manage technical and organisational change. This course will also provide you with skills to help you become an effective manager, able to understand the needs of colleagues, apply technology, and have an extensive knowledge of the political, economic and social environment.

  • Career opportunities

    Medium and large organisations employ communication staff, or contract public relations consultants to assist them with internal communication, media relations, government and community relations, product and services communication, and investor communications.

    Influence change

    Combine your public relations acumen with engagement skills to help bring to life major initiatives and projects across the public and private sector.

    Shape messages

    Build the brand of an organisation through consistent public relations activities and issues and crisis management.

    Guide workplace engagement

    Use your skills to design and drive the culture of the organisation through internal communication and personnel engagement activities and tactics.

  • Professional recognition

    The Bachelor of Communication (Public Relations) / Bachelor of Business Studies is accredited by the Public Relations Institute of Australia.

  • Credit and pathways

    No special arrangements apply.

  • Workplace learning

    Please note that the following subjects have a Workplace Learning component:

    COM321 Communication Fieldwork

    COM223 Communication Management

  • Subjects

    Please note: this course offers a number of specialisations detailed in the course structure below. You will only need to complete the subjects relevant to your chosen specialisation in addition to core foundation subjects.

    The below information is for new students. Current students should select their subjects by checking the Handbook for the year of their enrolment

    Course structure

    The course consists of 14 core Communication subjects (equivalent to 128 points), one Indigenous subject (8 points) and 15 Business Studies subjects (120 points):

    Core Subjects

    Communications
    COM111 Professional Writing
    COM114 Presentation for Communicators
    COM124 Communication in Context
    CCI100 Intro to Media Production
    COM222 Public Relations Tactics
    COM223 Communication Management
    COM224 Communication Research Strategies
    COM321 Communication Fieldwork
    COM322 Going Global: Regional and Global Public Relations
    COM116 What Is Public Relations?
    COM232 Public Relations Strategy
    COM236 Making It Happen: Event Management
    COM313 SOS: Issues and Crisis Communication
    CCI300 Professional Practice in Communication and Creative Industries (24 pts)

    Indigenous subject

    IKC101 Indigenous Cultures, Histories and Contemporary Realities

    Business Studies Restricted Electives

    Students must complete 15 standard eight point subjects in business-based, or business related, discipline areas approved by the Course Director. The total number of Business subjects must include at least four subjects at level two (or its equivalent) and four subjects at level three (or its equivalent). Level 3 subjects must be taken in the final year of study.

    Core Business subjects:
    MGT100 Organisations and Management
    MKT110 Marketing and Society
    MGT210 Organisational Behaviour
    MKT220 Buyer Behaviour
    MGT230 Ethics, Sustainability and Culture
    MGT330 Business Strategy

    Students must choose 9 subjects from the list below:

    ACC100 Accounting 1: Information for Business
    ACC110 Accounting 2: Management Decisions
    ECO130 Macroeconomics
    LAW110 Business Law
    MGT100 Organisations and management
    MKT110 Marketing Principles
    QBM117 Business Statistics
    ECO320 International Economics
    FIN211 Financial Management
    HRM210 Human Resource Management
    INR210 Industrial Relations in Australia
    LAW220 Business Organisation Law
    MGT210 Organisational Behaviour
    MGT310 Service Operations Management
    MGT320 Managing Change
    MGT330 Business Strategy
    MGT340 International Business Management
    INR310 Comparative Industrial Relations
    LAW335 International Business Law
    MGT250 Asia Pacific Business
    FIN340 International Finance
    MKT220 Buyer Behaviour
    MKT260 International Marketing
    MGT290 Project Management
    MKT230 Business and Professional Ethics
    MKT310 Promotions Management
    MKT350 Product Innovation Management
    MKT235 Internet Marketing
    MKT335 Marketing of Services
    MKT340 Strategic Marketing Management
    MKT240 Market Analysis
    MKT336 Business to Business Marketing
    MGT230 Business and Professional Ethics

    Enrolment pattern

    Full-time

    Session 1

    COM114 Presentation for Communicators
    COM111 Professional Writing
    MGT100 Organisations and Management
    MKT110 Marketing and Society

    Session 2

    COM124 Communication in Context
    IKC 100 Indigenous Cultures Histories and Realities
    MGT210 Organisational Behaviour
    MKT220 Buyer Behaviour

    Session 3

    COM116 What is Public Relations?
    CCI100 Intro to Media Production
    Business Studies Elective
    Business Studies Elective

    Session 4

    COM232 Public Relations Strategy
    COM222 Public Relations Tactics
    Business Studies Elective
    Business Studies Elective

    Session 5

    COM223 Communication Management
    MGT230 Ethics Sustainability and Culture
    Business Studies Elective
    Business Studies Elective

    Session 6

    COM236 Making it Happen: Event Management
    COM224 Communication Research Strategies
    Business Studies Elective
    Business Studies Elective

    Session 7

    COM313 SOS: Issues and Crisis Communication (16 Points)
    COM322 Going Global: Regional and Global Public Relations
    COM321 Communication Fieldwork
    Business Studies Elective

    Session 8

    CCI300 Professional Practice in Communication and Creative Industries (24 pts)
    MGT330 Business Strategy

  • Admission information
    Indicative ATAR

    6500

    Standard UAC and CSU criteria apply.

    See standard CSU admission criteria

  • Cost of study

    Fees - please visit the fees and costs page or contact us for current fee information.

    Tax deduction - in some instances a tax deduction may be claimed for self education expenses. Please seek independent qualified taxation advice.

  • Course details
    Enrol TypeModeCampusFee typeSession1Session2Session3Admission Code
    DirectOn CampusBathurstCGSYYNKABO
    UACOn CampusBathurstCGSYYN211257

    LEGEND
    CGS: Commonwealth Government supported places
    FPPG: Fee-paying postgraduate places
    FPOS: Fee-paying overseas student places
    Admission Code: For your reference if required during your application process
    NO TAC: An admission code is not required for applications to CSU Study Centres
    TEMP: An admission code has not yet been assigned for this course

    Graduation requirements

    To graduate students must satisfactorily complete 256 points (32 subjects).

  • How to apply
    Apply through UAC

    Apply through the Universities Admissions Centre (UAC) if you are a school leaver wanting to study on campus.

    Apply through UAC

    Apply direct to CSU

    An online application to CSU takes about 15 minutes to complete. Find out more

    Apply online

    This course is not available to international students.

    Thinking of deferring?

    Find out more about deferral

  • About the School

    School of Communication and Creative Industries

    CSU’s School of Communication and Creative Industries have built a hub for innovative storytellers who want to make a difference. Based on Bathurst, Port Macquarie and Wagga Wagga campuses, the School has an emphasis on cross-disciplinary collaboration created through a unique balance of practical production and theoretical foundation. CSU’s courses are delivered in authentic industry settings including our state-of-the-art television studios; newsroom; performance theatres; exhibition spaces; and photography, graphic design and animation and visual effects facilities. Our courses have real flexibility - on-campus students gain a competitive advantage in industry through practical learning, internships and other invaluable networking opportunities, while online students have the choice to study from their own studio or home. Postgraduate students are supervised by senior academic staff who all have substantial industry experience. The staff also have extensive experience in publications (academic journals and books), presentations at domestic and international conferences, and regularly interact with the industry to stay in touch with developments and changes.

  • Preparing for Study

    We recommend the following Study Link subjects for this course:

    • SSS021 - Transition to University Study
    • SSS033 - Transition from TAFE / VET to University (Face-to-Face Workshop)
  • Academic expectations

    For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

    Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

    Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

    Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.

    Throughout their studies, CSU students have a responsibility to continue to develop skills in English Language, literacy and numeracy as appropriate to their discipline. This ongoing development will enable students to effectively participate in their course and graduate as competent professionals.

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