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Bachelor of Social Science (Psychology) / Bachelor of Business (Marketing)

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Bachelor of Social Science (Psychology) / Bachelor of Business (Marketing)

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Study CSU's Bachelor of Social Science (Psychology) / Bachelor of Business (Marketing) to gain the skills to become an effective marketing manager with an in-depth understanding of how people think, behave and make decisions.

Launch your marketing career equipped with knowledge of the psychological principles of human behaviour.

  • Why study this course?

    CSU's double degree develops the knowledge and understanding you'll need to become a successful, ethical and professionally responsible business person. It gives you a solid foundation in both psychology and key business areas, as well as specialist marketing knowledge and practical skills.

    Learn how psychology impacts consumer behaviour and marketing success

    The Bachelor of Social Science (Psychology) provides an education in the discipline of psychology and an introduction to its application and the research process. As you study the basis of human behaviour, you will develop analytic and service-directed skills with relevance to diverse employment areas.

    Gain a grounding in contemporary marketing

    The Bachelor of Business (Marketing) blends up-to-date marketing theory with current industry practice to prepare you for general and specialist marketing careers. It focuses on the integrated processes used to launch products and services, develop and maintain a brand's image, and formulate marketing and communication strategies to build strong customer relationships and create value for customers, stakeholders and businesses.

    Practical experience makes you a job-ready graduate

    CSU is one of only a few universities to embed work placements in its business courses. Through 225 hours of work placement, you'll apply your learning in real-life settings and showcase your value to prospective employers.

  • Career opportunities

    Earn qualifications that can take you places

    As a graduate, you'll be eligible to embark on a broad range of marketing and psychology-related careers in Australia or overseas.

    Marketing

    Become a brand manager, product manager, digital and social media strategist, national or international sales and marketing manager, or business development manager.

    Psychology

    Psychological knowledge can lead to roles in counselling, social welfare, social policy and research, human resources, health, and educational and correctional facilities.

  • Professional recognition

    The minimum academic requirement for provisional registration as a psychologist is completion of a four-year APAC accredited sequence of study in psychology. The Bachelor of Social Science (Psychology) is currently accredited by the Australian Psychology Accreditation Council (APAC) as a three-year sequence of study in psychology. Eligible graduates of this course may apply for admission to a fourth-year course in psychology to meet the requirements for provisional registration as a psychologist.

    Only students enrolled in APAC-accredited courses are eligible for student subscribership of the Australian Psychological Society (APS), the peak professional body for psychology. The minimum requirement for APS associate membership is completion of a four-year APAC-accredited sequence of study.

  • Workplace learning

    Three compulsory workplace learning subjects provide you with the opportunity to undertake a business placement in each year of full-time study (or part-time equivalent). The expectations and outcomes associated with these subjects increase each year (35 hours in Year 1, 70 hours in Year 2 and 120 hours in Year 3). Placements may occur in practicum blocks or a dedicated regular time through the session. You are expected to make a meaningful contribution that benefits the business. Students already in employment may undertake special projects, higher duties or expanded responsibilities as negotiated with their employer. Each workplace learning subject focuses on the nexus between theory (what you learn in your studies) and practice (what happens in the workplace).

    You are responsible for any ancillary costs associated with your workplace learning subject (for example, travel costs, depending on the work placement location).
    Work placements are not available to international students due to current Australian Government visa regulations.

    Please note that the following subjects have a Workplace Learning component:

    BUS110 Workplace Learning 1

    BUS370 Workplace Learning 3


    BUS220 Workplace Learning 2

  • Subjects

    The below information is for new students. Current students should select their subjects by checking the Handbook for the year of their enrolment

    Course structure

     The Bachelor of Social Science (Psychology)/Bachelor of Business (Marketing) is a four year degree, comprising 32 subjects:

        a minimum of 13 core psychology subjects (8 points each);
        1 Psychology elective (8 points);
        2 core sociology subjects (8 points each);
        11 core Business subjects (8 points each)
        3 Business restricted electives (Set A) (8 points each)
        2 Business restricted electives (Set B) (8 points each)

    Bachelor of Social Science (Psychology)

    Core Subjects

    PSY101 Foundations of Psychology 1
    PSY102 Foundations of Psychology 2
    PSY114 Indigenous Australians and Psychology: An Introduction
    PSY201 Research Methods and Statistics in Psychology
    PSY202 Developmental Psychology
    PSY203 Social Psychology
    PSY204 Psychological Testing
    PSY208 Biopsychology
    PSY301 Advanced Research Methods and Statistics in Psychology*
    PSY309 Qualitative Research Methods*

    and at least three of the following subjects
    PSY304 Psychopathology
    PSY305 Psychology of Personality
    PSY307 Cognition
    PSY308 Psychology of Learning
    * Students studying by distance education attend a compulsory residential school for this subject

    Psychology Electives

    One subject chosen from the remaining core Level 3 psychology subjects and from:
    PSY211 Psychology of Crime
    PSY214 Health Psychology
    PSY218 Psychology of Substance Abuse
    PSY219 Psychology International Experience
    PSY313 Psychology and the Legal System
    PSY316 Psychology of Stress and Trauma
    or any other subject offered by the Faculty of Arts provided prerequisites or assumed knowledge requirements are satisfied

    Compulsory Sociology Subjects

    SOC101 Introductory Sociology
    SOC102 Social Inequality

    Bachelor of Business (Marketing)

    Core

    All of the following


    BUS110 Workplace Learning 1
    BUS220 Workplace Learning 2
    BUS370 Workplace Learning 3
    QBM120 Business Data Analysis
    MGT100 Organisations & Management
    MGT230 Ethics, Sustainability & Culture
    MKT110 Marketing & Society
    MKT220 Consumer Behaviour
    MKT230 Market Research
    MKT260 International Marketing  
    MKT340 Strategic Marketing Management (Capstone Subject)

    plus at least three (3) Restricted Electives (Set A) from
    MKT235 Brand Management
    MKT240 Market Analysis and Analytics
    MKT310 Integrated Marketing Communications
    MKT335 Marketing of Services
    MKT303 Social and Environmental Marketing
    MKT350 Product Innovation Management

    plus at least two (2) Restricted Electives (Set B) from
    ACC100 Accounting 1
    ECO130 Business Economics
    ITC105 Communication & Information Management
    LAW110 Business Law

    Enrolment pattern

    Full-time on Campus Year 1

    Session 1

    PSY101 Foundations of Psychology 1
    SOC101 Introductory Sociology
    MGT100 Organisations & Management
    QBM120 Business Data Analysis

    Session 2

    PSY102 Foundations of Psychology 2
    SOC102 Social Inequality
    MKT110 Marketing & Society
    One from restricted electives (Set B):
    ACC100 Accounting 1
    ECO130 Business Economics
    ITC105 Communication & Information Management
    LAW110 Business Law

    Year 2

    Session 1

    PSY201 Research Methods and Statistics in Psychology
    [Psych] Elective
    MKT220 Consumer Behaviour
    One from restricted electives (Set B):
    ACC100 Accounting 1
    ECO130 Business Economics
    ITC105 Communication & Information Management
    LAW110 Business Law

    Session 2

    PSY203 Social Psychology
    PSY204 Psychological Testing
    BUS110 Workplace Learning 1
    MGT230 Ethics Sustainability & Culture

    Year 3

    Session 1

    PSY202 Developmental Psychology
    PSY208 Biopsychology
    MKT230 Market Research
    BUS220 Workplace Learning 2

    Session 2

    PSY114 Indigenous Australians and Psychology: An Introduction
    PSY308 Psychology of Learning
    MKT260 International Marketing
    One from restricted electives (Set A):
    MKT235 Brand Management
    MKT240 Market Analysis and Analytics
    MKT303 Social and Environmental Marketing
    MKT310 Integrated Marketing Communications
    MKT335 Marketing of Services
    MKT350 Product Innovation Management

    Year 4

    Session 1

    PSY301 Advanced Research Methods and Statistics in Psychology
    One of
    PSY304 Psychopathology
    PSY305 Psychology of Personality
    Two from restricted electives (Set A):
    MKT235 Brand Management
    MKT240 Market Analysis and Analytics
    MKT303 Social and Environmental Marketing
    MKT310 Integrated Marketing Communications
    MKT335 Marketing of Services
    MKT350 Product Innovation Management

    Session 2

    PSY309 Qualitative Research Methods
    PSY307 Cognition
    BUS370 Workplace Learning 3
    MKT340 Strategic Marketing Management

    Part-time by Distance Education

    Year 1

    Session 1

    PSY101 Foundations of Psychology 1
    MGT100 Organisations & Management

    Session 2

    PSY102 Foundations of Psychology 2
    MKT110 Marketing & Society

    Year 2

    Session 1

    QBM120 Business Data Analysis
    SOC101 Introductory Sociology

    Session 2
    PSY114 Indigenous Australians and Psychology: An Introduction
    One from restricted electives (Set B):
    ACC100 Accounting 1
    ECO130 Business Economics
    ITC105 Communication & Information Management
    LAW110 Business Law

    Year 3

    Session 1

    PSY201 Research Methods and Statistics in Psychology
    One from restricted electives (Set B):
    ACC100 Accounting 1
    ECO130 Business Economics
    ITC105 Communication & Information Management
    LAW110 Business Law

    Session 2

    SOC102 Social Inequality
    BUS110 Workplace Learning 1

    Year 4

    Session 1

    PSY202 Developmental Psychology
    BUS220 Workplace Learning 2

    Session 2

    PSY203 Social Psychology
    MGT230 Ethics Sustainability & Culture

    Year 5

    Session 1

    PSY204 Psychological Testing
    MKT230 Market Research

    Session 2

    PSY208 Biopsychology
    MKT220 Consumer Behaviour

    Year 6

    Session 1

    PSY301 Advanced Research Methods and Statistics in Psychology*
    One from restricted electives (Set A):
    MKT235 Brand Management
    MKT240 Market Analysis and Analytics
    MKT303 Social and Environmental Marketing
    MKT310 Integrated Marketing Communications
    MKT335 Marketing of Services
    MKT350 Product Innovation Management

    Session 2

    [Psych] Elective
    MKT260 International Marketing

    Year 7

    Session 1

    PSY308 Psychology of Learning
    One from restricted electives (Set A):
    MKT235 Brand Management
    MKT240 Market Analysis and Analytics
    MKT303 Social and Environmental Marketing
    MKT310 Integrated Marketing Communications
    MKT335 Marketing of Services
    MKT350 Product Innovation Management

    Session 2

    PSY309 Qualitative Research Methods*
    One from restricted electives (Set A):
    MKT235 Brand Management
    MKT240 Market Analysis and Analytics
    MKT303 Social and Environmental Marketing
    MKT310 Integrated Marketing Communications
    MKT335 Marketing of Services
    MKT350 Product Innovation Management

    Year 8

    Session 1

    PSY305 Psychology of Personality
    BUS370 Workplace Learning 3

    Session 2

    MKT340 Strategic Marketing Management
    One from:
    PSY304 Psychopathology
    PSY307 Cognition

  • Residential schools

    The following subjects may have a residential school component:

    PSY309 Qualitative Research Methods
    PSY301 Advanced Research Methods and Statistics in Psychology

  • Admission information

    Admission is normally based on standard CSU and UAC admission requirements for undergraduate courses.

    See standard CSU admission criteria

  • Cost of study

    Fees - please visit the fees and costs page or contact us for current fee information.

    Tax deduction - in some instances a tax deduction may be claimed for self education expenses. Please seek independent qualified taxation advice.

  • Course details

    Campus locations listed for Distance Education students are purely for administrative purposes and have no relevance to the student experience.

    Enrol TypeModeCampusFee typeSession1Session2Session3Admission Code
    DirectOn CampusBathurstFPOSYNNIABE
    UACOn CampusBathurstCGSYNN211037
    DirectOn CampusBathurstCGSYNNKABE
    DirectDistance EducationBathurstCGSYNNEABE

    LEGEND
    CGS: Commonwealth Government supported places
    FPPG: Fee-paying postgraduate places
    FPOS: Fee-paying overseas student places
    Admission Code: For your reference if required during your application process
    NO TAC: An admission code is not required for applications to CSU Study Centres
    TEMP: An admission code has not yet been assigned for this course

    Graduation requirements

    Students must satisfactorily complete 256 points.

  • How to apply
    Apply through UAC

    Apply through the Universities Admissions Centre (UAC) if you are a school leaver wanting to study on campus.

    Apply through UAC

    Apply direct to CSU

    An online application to CSU takes about 15 minutes to complete. Find out more

    Apply online

    Apply direct to CSU

    Apply direct to CSU for on campus study at a CSU regional campus, or study by distance education.

    Apply online

    Recruitment agent

    Contact a Recruitment agent in your country who can answer your questions about CSU as well as help with the student visa application process.

    International recruitment agents

    CRICOS Code(s)

    060450K (Bathurst)

    Thinking of deferring?

    Find out more about deferral

  • About the School

    School of Psychology

    Whether you study psychology to advance your knowledge or as a career, CSU’s courses offered through the School of Psychology may be just what you are looking for. The School delivers courses at Bathurst, Port Macquarie and Wagga Wagga, as well as online, and uses the disciplines knowledge to enhance human well-being. A psychology degree can provide opportunities to gain provisional accreditation to practice as a psychologist. You could also apply your understanding of human nature to bring a compassionate outlook to a career in another field such as human resources or teaching.

    School of Management and Marketing

    The School of Management and Marketing is a multi-campus school with staff and students on each of the University’s main campuses: Albury-Wodonga; Bathurst; and Wagga Wagga. The School also has many online students from across Australia as well as internationally located.

    Academic staff within the School teach and research in the discipline areas of Management and Marketing and many have extensive business and practical workplace experience that informs their teaching and research.

    We seek to nurture a culture of excellence in teaching, research and professional practice. With a strong focus on quality work-integrated learning and teaching, the School seeks to produce graduates who are highly knowledgeable, insightful, reflective, ethical and workplace capable. The School offers generalist business courses at undergraduate and postgraduate levels, including the Bachelor of Business Studies and the Master of Business Administration (with specialisations). We also offer specialist courses that build core knowledge and skills in particular discipline areas such as Management, Leadership, Organisational Change, Strategy, Human Resource Management and Marketing. Staff in the School are also actively engaged in research and higher degree supervision. Research from our marketing staff has been ranked as internationally significant by Excellence in Research Australia.

  • Preparing for Study

    We recommend the following STUDY LINK subject for this course:

    • SSS013 - Introductory Statistics for the Social Sciences

    If you wish to improve the areas of writing and grammar, we recommend any of the following:

    • SSS024 - Grammar Essentials for Writing at University
    • SSS030 - Academic English for Australian Tertiary Studies
    • SSS031 - Academic Writing Skills (Face-to-Face Workshop)
    • SSS034 - Essay Writing – Style and Structure
    • SSS035 - Critical Thinking
  • Academic expectations

    For each 8 point subject at CSU, students should normally expect to spend between 140-160 hours engaged in the specified learning and assessment activities (such as attending lectures or residential schools, assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, assignments or examinations). The student workload for some subjects may vary from these norms as a result of approved course design.

    Students will be assessed on the basis of completed assignments, examinations, workplace learning, or other methods as outlined in specific subject outlines.

    Where applicable, students are responsible for travel and accommodation costs involved in workplace learning experiences, or attending residential schools (distance education students).

    Expectations relating to academic, workplace learning, time and cost requirements for specific subjects are provided in the subject abstracts and in course materials.

    Throughout their studies, CSU students have a responsibility to continue to develop skills in English Language, literacy and numeracy as appropriate to their discipline. This ongoing development will enable students to effectively participate in their course and graduate as competent professionals.

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