This course is part of an articulated program of study. Articulated programs allow you to build on your study to achieve the right level of qualification for you.
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The Graduate Certificate in Applied Digital Marketing includes dedicated subjects on social media marketing, search marketing, digital marketing analytics, strategy and planning, digital selling and big data marketing analytics.
Charles Sturt University's marketing programs are truly workplace focused. you'll have the opportunity to instantly link your assessments and apply your learning on the latest digital marketing industry innovations back to your workplace. you'll develop a series of marketing plans that focus on the main digital marketing channels - including email, social media and search - that you can apply to your everyday work.
You'll be taught by leading industry experts and researchers who will equip you with the capabilities to address the issues and needs of the rapidly growing digital marketing industry. Our team of academics has extensive business, practical workplace and research experience that informs their teaching.
Online study lets you choose when and where you study, so you can fit your course around your other commitments. Support is available when and how you need it throughout your digital marketing online course.
Depending on your existing qualifications, you can use the graduate certificate to progress to the Master of Applied Digital Marketing and further advance your career in digital marketing.
The Graduate Certificate in Applied Digital Marketing will develop and strengthen your specialist digital marketing skills. As such, it will open up the potential to move into the industry's most in-demand digital marketing jobs. These include digital marketing analyst, social media community manager and marketing automation expert.
For each 8-point subject you are enrolled in, you should expect to spend 10 to 12 hours per week working on assignments and assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, and attending lectures, intensive schools, or examinations. If you are studying four subjects per session, this is equivalent to a full-time job. The workload for some subjects may vary as a result of approved course design.
You may need to attend an online or on-campus intensive school for certain subjects in this course. These schools usually involve lectures, tutorials and practicals that will give you a deeper understanding of your subject.
| MKT525 | Digital and Social Media Marketing | 8 credit pts | ||
| MGI533 | Social Platform Marketing | 8 credit pts |
| Select one (1) subject from the following: | ||||
| ITC575 | Foundations of Big Data Analytics | 8 credit pts | ||
| LAW519 | Negotiation Skills | 8 credit pts | ||
| MGT510 | Strategy and Planning | 8 credit pts | ||
| MGT583 | Managing for Sustainability | 8 credit pts | ||
| MKT510 | How and Why: Consumers and their Behaviour | 8 credit pts | ||
| MKT586 | Agile Thinking For Marketers In a Disrupted World | 8 credit pts | ||
| MKT501 | Marketing for Managers | 8 credit pts | ||
| ITC506 | Topics in Information Technology Ethics | 8 credit pts | ||
| ITC563 | IT Management Issues | 8 credit pts |
As a Charles Sturt University student, throughout your course you have a responsibility to continue to develop skills in English language, literacy and numeracy as appropriate to your discipline. This ongoing development will enable you to effectively participate in your course and graduate prepared to enter the workforce.
This is an estimate
We have scholarships and grants, totalling over $11 million annually!
They cover various areas such as academic performance, volunteering, sports achievements, community service, specific courses, on-campus living and individuals in unique circumstances.
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Standard English Language Proficiency (ELP) requirements apply. Click here to view the specific international course entry requirements.
If you’ve completed relevant tertiary study, or work experience related to your course, you could receive credit towards your degree. Which would mean completing your qualification quicker. Find out how to apply for credit and see our credit policy.
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We also have several admission pathways to help you take the step into your preferred course, even if you don't quite meet the entry requirements at first. Find out what admission pathways are available to you.
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