This course is part of an articulated program of study. Articulated programs allow you to build on your study to achieve the right level of qualification for you.
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Charles Sturt University's Master of Applied Digital Marketing is the only marketing degree in Australia that includes dedicated subjects on social media marketing, search marketing, digital marketing analytics, strategy and planning, digital selling and big data marketing analytics.
Charles Sturt University is one of the few universities to offer marketing programs that are truly workplace focused. you'll have the opportunity to instantly link your assessments and apply your learnings on the latest digital marketing industry innovations back to your workplace. you'll also develop a series of marketing plans that focus on the main digital marketing channels - including email, social media and search - that you can apply to your everyday work.
You'll be taught by leading industry experts and researchers who will equip you with the capabilities to address the issues and needs of the rapidly growing digital marketing industry. Charles Sturt University has academics and industry-based lecturers with extensive business, practical workplace and research experience that informs their teaching. Research from our marketing staff has been ranked at world standard by Excellence in Research Australia.
Flexible online study lets you to apply your learning and insight in real time, having an immediate impact on your organisation. You choose when and where you study, and support is available when and how you need it.
Depending on your existing qualifications, you can enter this digital marketing course at the master's level or use the Graduate Certificate in Applied Digital Marketing as an entry point.
Almost half of marketing professionals do not currently have a postgraduate qualification - set yourself apart from the rest and create opportunities! Develop and strengthen your specialist digital marketing skills and open up the potential to move into the industry's most in-demand digital marketing roles, such as a digital marketing analyst, social media community manager or marketing automation expert.
For each 8-point subject you are enrolled in, you should expect to spend 10 to 12 hours per week working on assignments and assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, and attending lectures, intensive schools, or examinations. If you are studying four subjects per session, this is equivalent to a full-time job. The workload for some subjects may vary as a result of approved course design.
Online students may need to attend an online or on campus intensive school for certain subjects. Intensive schools offer face-to-face or virtual lectures, tutorials and practicals to give you a deeper understanding of your subject content.
| MKT525 | Digital and Social Media Marketing | 8 credit pts | ||
| MKT501 | Marketing for Managers | 8 credit pts | ||
| MKT563 | Big Data and Marketing Analytics | 8 credit pts | ||
| MGI532 | Digital Marketing Analytics | 8 credit pts | ||
| MGI533 | Social Platform Marketing | 8 credit pts | ||
| MGI534 | Digital Social Selling | 8 credit pts | ||
| MGI535 | Search Marketing | 8 credit pts | ||
| ITC506 | Topics in Information Technology Ethics | 8 credit pts |
| Select two (2) subjects from the following: | ||||
| ITC575 | Foundations of Big Data Analytics | 8 credit pts | ||
| MGT510 | Strategy and Planning | 8 credit pts | ||
| MKT510 | How and Why: Consumers and their Behaviour | 8 credit pts | ||
| MKT586 | Agile Thinking For Marketers In a Disrupted World | 8 credit pts | ||
| MKT587 | A Deeper Dive Into Marketing Practice | 8 credit pts | ||
| ITC563 | IT Management Issues | 8 credit pts |
As a Charles Sturt University student, throughout your course you have a responsibility to continue to develop skills in English language, literacy and numeracy as appropriate to your discipline. This ongoing development will enable you to effectively participate in your course and graduate prepared to enter the workforce.
This is an estimate
We have scholarships and grants, totalling over $11 million annually!
They cover various areas such as academic performance, volunteering, sports achievements, community service, specific courses, on-campus living and individuals in unique circumstances.
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View the course profile for this course.
Standard English Language Proficiency (ELP) requirements apply. Click here to view the specific international course entry requirements.
If you’ve completed relevant tertiary study, or work experience related to your course, you could receive credit towards your degree. Which would mean completing your qualification quicker. Find out how to apply for credit and see our credit policy.
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We also have several admission pathways to help you take the step into your preferred course, even if you don't quite meet the entry requirements at first. Find out what admission pathways are available to you.
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