Are you a creative problem solver who loves fast-paced teamwork and excels at communication? CSU's Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) is a unique four-year double degree designed to provide you with a high level of industry-based knowledge and practical skills across both advertising and marketing.
You'll develop solid skills for strategic planning, research and client management, as well as gain hands-on creative, media and channel communication experience. In addition, you'll get an in-depth understanding of marketing processes as they apply to advertising. You'll become familiar with market research and analysis and the quantitative aspects of marketing.
Our Communication course allows you to select from a range of specialisations within the dynamic and constantly evolving world of Public Relations, Advertising, Radio, Journalism, Theatre Media and Media Practice. You are exposed to an innovative community where creativity, critical thinking, research and professional practice all converge to enhance tomorrow’s society and culture. You apply creativity in practical and theoretical studies with access to world-class resources, authentic physical and simulated learning spaces and technologies which enable our graduates to transition directly into workforce.
To find out more about our wide range of career disciple courses which specialise in an area you are truly passionate about, visit:
Our Communication course allows you to apply creativity in practical and theoretical studies with access to world-class resources, authentic physical and simulated learning spaces and technologies which enable our graduates to transition directly into workforce.
"I am the Agency Account Manager for Macquarie Media based at 2GB in Pyrmont, and completing my course at Charles Sturt University (CSU) has absolutely prepared me for the workforce. I am always referring back to what I did while I studied – from building proposals to presenting in front of peers and clients. Studying was all practice and a great way to enter the industry. I also learnt a lot about myself, including the importance of presentation, attention to detail and not throwing in the towel when it gets too hard.
"My most memorable CSU experience had to be living on campus and meeting people of all different backgrounds with different ambitions for the future. I made lots of lifelong friends within the first month.
"Regional universities are fantastic – they take people out of their comfort zones to shape them into young adults and leaders. CSU was perfect for me – the people, the culture and the memories.
"Have a go! Drive up and check out the campus and find out about the benefits of studying in a regional town. I have recommended CSU to my mates and their siblings – they’ve now been studying at CSU for a couple of years and are absolutely loving it."
"Charles Sturt University (CSU) prepared me for the reality of working within fast-paced media organisations, with a strong focus on getting the task done, by consistent exposure to real-world stimulus and theory.
"CSU has one of the only courses with formalised workplace internships within highly regarded radio companies. My work placement was with Southern Cross Austereo in Sydney. I worked in the local sales team assisting in the sales process and shadowing Account and Group Sales Managers. It was a steep and worthy learning curve that resulted in a paid position.
"I’ve now been working for nine years in various media companies (SCA, SBS, Fairfax, Macquarie, ARN) across radio, television, events and digital – working up to my current position as Agency Account Director for ARN Melbourne.
"The social life at CSU was constant and stupid amounts of fun. One of the key differences to studying in the country is the smaller student community. Staff were really supportive in helping students understand the realities of working in media. They would find your particular strengths and ways to explore them. I was successful in gaining an Independent Regional Radio Scholarship in my final year of study.
"CSU will give you the relevant learning and focus to get a job at the end, and the smaller university community lends itself to lasting friendships."
"While studying at Charles Sturt University (CSU), I found that the lecturers and tutors were really supportive and were able to provide real life examples during our classes which allowed me to gain a better understanding of the advertising industry.
"Throughout the course, I found all the subjects were applicable to my role now as an Investment Manager. Near the end of my degree, CSU and my lecturers were so supportive in helping us all gain real industry experience and assisted me in gaining an internship at a media agency in Sydney. After the internship I was offered a full-time role and worked my way up to Account Manager.
"My experience at CSU was extremely positive and provided me with essential skills and knowledge for my career in advertising."